Events

Upcoming Events Featuring Marketspace Ideas

American Association of Advertising Agencies, 2008 Account Planning Conference

Loews Miami Beach Hotel, 1601 Collins Avenue, Miami Beach, Florida, July 21-23, 2008.

The 2008 Account Planning Conference is a continuation of the planning experience and the beginning of the next conversation and future of planning. Jeffrey Rayport is among the list of creative leaders and innovative thinkers who will offer their unique perspectives on crafting concepts and content.

Software & Information Industry Association, Executive FaceTime with Andrew Heyward

Webcast, November 19, 2008, 12pm-1pm ET.

Executive FaceTime webinar series features one-on-one conversations with industry leaders. Register to join a conversation with our very own, Andrew Heyward.

Recent Events Featuring Marketspace Ideas

BSG Concours IT/HR/FEC Summit, Challenges and Levers of Contemporary Competition

The Resort at Squaw Creek, Olympic Valley, California, July 14, 2008.

Jeffrey Rayport discusses how in today's intensely competitive markets, companies compete increasingly on what they sell as much as on how they sell it. Offerings become commodities, pricing power erodes, and margins shrink. That puts a premium on a new frontier of competition that goes beyond specific offerings to achieve differentiation in how a firm manages interactions and relationships with its customers.

Harvard Business Conferences, Meet Customers 3.0 Executive Summit

The Metropolitan Club, One East 60th Street, New York, New York, June 18-19, 2008.

Meet Customers 3.0 - they may look like the people to whom you've always marketed your offerings, but they are transforming their relationship to your business radically. Power has shifted: Customers 3.0 are dictating not only when, where, and how they buy but also how they want to interact with each and every brand and on what terms. Like it or not, they are changing the nature of the buying process - and that means they're in control of how you will sell. Jeffrey Rayport and Andrew Heyward will keynote. This is an invitation-only event.

Lexus, 2008 Elite of Lexus

Park City, Utah, June 8-11, 2008.

Jeffrey Rayport facilitates a discussion among top Lexus executives about the future of Lexus. Following that, Rayport engages Richard Branson in a "fireside chat" about his experiences in the business world.

HSM Brasil, World Marketing and Sales Forum, Customer Experience as the Next Frontier of Competitive Advantage: Reconfiguring Services in a Networked World

Sao Paulo, Brazil, June 2, 2008.

Jeffrey Rayport will lead a discussion on how drivers of relationship management such as customer and employee experience, innovative technologies, and operational excellence lead to greater sustainable value and advantage.

Argyle Executive Forum, 2008 Leadership in Media

Princeton Club, New York, New York, May 7, 2008.

The Forum will bring together 130 to 150 CEOs & Board members of public and private large cap and mid cap media, publishing and interactive entertainment corporations, complementary areas of executive leadership (CFOs & COOs, etc), and select founders / senior managing partners of investment firms. Andrew Heyward will keynote. This event is by invitation only.

T-Mobile Partner Summit, Managing in a Service-Dominated Economy

Loews Lake Las Vegas, Henderson, Nevada, April 8, 2008.

Convergys Live Webinar with President Andrea Ayers and Jeffrey Rayport

April 1, 2008, 2pm-3pm Eastern.

Jeffrey Rayport and Convergys President Andrea Ayers explore the concepts detailed in Rayport's book Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers and link them to Convergys' relationship management approach. This webinar will offer ideas for strategically managing employee and customer relationships to maximize their value in a world where the customer is increasingly in control.

The McGraw-Hill Companies 2008 Media Summit

McGraw-Hill Building, 49th St. & 6th Ave., New York, New York, March 12-13, 2008.

The International Conference on Media, Advertising, Television, Cable & Satellite, Broadband, Mobile, Publishing & Radio Magazines, News Media, Motion Pictures and Marketing. Andrew Heyward will moderate a roundtable discussion about social media and user generated media.

Lexus Southern Dealer Meeting

Mandarin Oriental, Miami, Florida, March 6, 2008.

View Andrew Heyward speak about The Revolution in Online News: "Journalists will be Peers or Representatives"

Interview by Andy Plesser, Beet.TV, February 22, 2008.

Andrew Heyward shares his view of the essential value television news, the role of journalists and how online consumption patterns are changing the ecosystem of television news.

iMedia Connection, Brand Summit Winter '08

Hyatt Regency Coconut Point, Florida, February 10-13, 2008.

The Brand Summit's primary goal is to bring together brand marketing executives with peers and solution providers to share ideas and tackle hard issues surrounding the integration and application of interactive media in their overall marketing mix. Opening keynote will be presented by Jeffrey Rayport. This event is invitation-only.

Growth Worknet East Coast Chapter Meeting

The Financial Times Building, New York, New York, February 4, 2008.

Jeffrey Rayport discusses how the current marketing landscape is evolving, how to manage integrating old channels with new channels, and what the internal change management requires to integrate new channels.

Vision Council of America Executive Summit, Thinking and Executing Strategically

Ritz-Carlton Golf Resort, Naples, Florida, January 23-25, 2008.

Cline Davis & Mann, 2008 SSCG Vision Meeting, Competing on the Next Frontier of Advantage... Marketing in a Multi-Channel World

BB King Club, New York, New York, January 22, 2008.

Rayport focuses his talk on using technology as an advantage to marketing and competing in the healthcare industry.

Convergys Executive Forum at Sundance, The Future of Relationship Management

The Chateaux at Silver Lake, Park City, Utah, January 18, 2008.

Jeffrey Rayport will lead a discussion on how drivers of relationship management such as customer and employee experience, innovative technologies, and operational excellence lead to greater sustainable value and advantage. Rayport will also conduct an open panel discussion on these topics.

Young Presidents Organization, The Internet Event

UCLA Anderson School of Business, Los Angeles, California, January 16, 2008.

Jeffrey Rayport will lead a discussion on the modern wired world of today and the future. Jeffrey will explore social and personal issues surrounding Internet sites like MySpace and Facebook as well as discuss how the evolution of the Internet affects each of us and our families.

WBZTV.com, Fulfilling The Promise Of The Web: MITX Fireside Chat With Jeffrey Rayport

WBZ, Cambridge, Massachusetts, January 15, 2008.

Host Josh Bernoff of Forrester Research interviews some of the leading thinkers in digital media who reveal their insights and predictions into how changes in people's behavior are rewiring the media world. In this series, Jeffrey Rayport and others share perspectives on how technology has transformed the media landscape, how consumers are leading the charge with social media, and what the media world should do to stay on top.

iMedia Agency Summit, The New Rules of Engagement: Re-Inventing Content in a Networked World

La Quinta Resort & Club, La Quinta, California, December 3, 2007.

The digital media revolution has dethroned much conventional wisdom of brand managers and agencies. Andrew Heyward tours the rapidly shifting landscape and vital strategies for survival and success.

* View Andrew Heyward's presentation

Mobile Internet World, Profiting from the Next Generation of the Internet

Hynes Convention Center, Boston, Massachusetts, November 13-15, 2007.

Mobile Internet World will showcase the entire ecosystem of enabling mobile internet technologies, content and applications. Cesar Brea moderates "The Anywhere Transaction Model" session which will focus on how to drive the growth of consumer mobile commerce.

* View bnetTV.com interview with Cesar Brea

Council of Public Relations Firms, 2007 Critical Issues Forum, The Consumer's in Control: Now What?

Bridgewater, 11 Fulton Street, at the South Street Seaport, New York, New York, November 8, 2007.

This year's Critical Issues Forum will explore what companies and brands need today and what role public relations can play. It will examine the impact of consumer-generated content, word-of-mouth techniques, social network sites and transparency across multiple stakeholders.
Jeffrey Rayport will draw comments from the panelists and experienced public relations professionals in the audience to build a fast-paced feedback loop and a "wiki-perspective" on the future opportunities and challenges for the public relations discipline.
New to the forum from Marketspace is senior advisor Andrew Heyward, former president of CBS News.

* Jeffrey Rayport previews the November 8th Critical Issues Forum

Rompetrol, Senior Management Meeting, Putting Your Organization's Best Face Forward

Mamaia, Romania, October 25, 2007.

Jeffrey Rayport delves into the serious business of offering remarkable insight on how online business strategy works, how it differs from (or mirrors) the pre-Internet era and how information can be leveraged to build a successful 21st-century company.

GSI Commerce Annual Partner Summit, Meeting of the E-Commerce Minds

Atlantic City, New Jersey, October 9, 2007.

Leading retailers, brands and industry experts explore strategies that will shape the next wave of e-commerce. Jeffrey Rayport begins the session keynoting the intersection of retail and technology and presents solutions for deepening consumer engagement in the evolving digital frontier.

Forbes, Communication & Collaboration in the Financial Services Industry, The Power of Networks
Presented by Siemens

The Forbes Galleries, New York, New York, September 27, 2007.

The ability to communicate across networks, media and devices, online and offline, fixed and mobile, is happening now. Such pervasive collaboration enables your company to unlock information and move business faster and more efficiently. Among top industry experts, Cesar Brea speaks about how networks enable the collaborative environment that is critical to competitiveness and business innovation.

Concours Group IT-LC CIO Summit, Economic Realities and Business Opportunities: Envisioning the Next Frontier for CIOs - Or Why Your CMO Needs You Now More Than Ever

The Sanctuary at Kiawah Island, Kiawah Island, South Carolina, July 31, 2007.

Jeffrey Rayport describes a customer service "leap of faith" that involves putting long-term relationships ahead of short-term profits - something most firms are unwilling to do, but one that's necessary in today's market.

Lexus, 2007 Elite of Lexus

The Inn at Spanish Bay, Pebble Beach, California, April 23, 2007.

Jeffrey Rayport facilitates a discussion among top Lexus executives about the future of Lexus. Following that, Rayport engages Robert Redford in a "fireside chat" about his experiences in the business world.

Microsoft Alliance Partner Summit, Why Every Company Is A Media Company

The Westin Seattle Hotel, Seattle, Washington, April 18, 2007

Digital technology is famously roiling the media industry with the rise of consumer-generated media, social networking, peer production, virtual environments, and broadband video, not to mention a multiplicity of new delivery channels. Such proliferation of sources, formats, and platforms has turned media business models on their head; the resultant disruption is also rapidly becoming *every* company's challenge. No longer are typical "go-to-market" strategies limited to the traditional elements of the marketing mix. Increasingly, firms compete for customers and consumers alike through the deployment of countless new strategic touch points -- websites, kiosks, voice response units, mobiles, and interactive advertising -- that are critically dependent on digital technology. For any company to win over customers in this new environment, someone must make sense of the complexity. Jeffrey Rayport will keynote. This event is private, not open to the public.

Ford Management and Marketing Services, Inc., Growing Your Business in 2007

Townsend Hotel, Birmingham, Michigan, April 17, 2007.

Microsoft Global Accounts Summit, Why Every Company Is A Media Company

Hong Kong, April 13, 2007

Digital technology is famously roiling the media industry with the rise of consumer-generated media, social networking, peer production, virtual environments, and broadband video, not to mention a multiplicity of new delivery channels. Such proliferation of sources, formats, and platforms has turned media business models on their head; the resultant disruption is also rapidly becoming *every* company's challenge. No longer are typical "go-to-market" strategies limited to the traditional elements of the marketing mix. Increasingly, firms compete for customers and consumers alike through the deployment of countless new strategic touch points -- websites, kiosks, voice response units, mobiles, and interactive advertising -- that are critically dependent on digital technology. For any company to win over customers in this new environment, someone must make sense of the complexity. Jeffrey Rayport will keynote. This event is private, not open to the public.

Consumer Healthcare Products Association, 2007 Annual Executive Conference, Managing in a Service Dominated Economy

Ritz Carlton, Naples, Florida, March 17, 2007.

Today's globalized world is characterized by an increasingly rapid cycle from innovation to commoditization. Jeffrey Rayport will provide the audience with recommendations on how to survive and succeed in such a world.

Nationwide Financial Awards Conference, Managing in a Service Dominated Economy

The Broadmoor Resort, Colorado Springs, Colorado, March 15, 2007.

Service automation is here. In a world of global information networks and myriad digital devices, firms are grappling with three simultaneous complications to realize these service productivity gains: substitution (of capital equipment for human labor), complementarity (of human and machine labor), and displacement (of human or machine labor from service delivery). The result is an ever clearer imperative - the need to redesign systematically how companies deliver services to their customers and, in so doing, perform an intelligent division of labor between people and machines.

Online Publishers Association 2007: Global Online Media Conference, Forum for the Future

The Landmark, London, March 7-9, 2007.

OPA Forum for the Future brings together thought leaders from around the world to discuss topics of global import to the media business. Jeffrey Rayport moderates as the audience takes the stage. Staying Competitive; what do you believe is the right strategy?

The Concours Group Senior Executive Summit, Managing in a Service Dominated Economy

The Lodge at Pebble Beach, California, February 27, 2007.

This Senior Executive Summit explores actionable techniques for surviving and thriving in a service economy. Jeffrey Rayport describes a customer service "leap of faith" that involves putting long-term relationships ahead of short-term profits.

SpeechTEK West 2007, Unleashing the Potential of Speech Technology. Speech Leads the Way: The New Frontier in Service Automation

Hilton, San Francisco, California, February 21-23, 2007.

No longer is it enough to deploy automation to deliver functional efficiency and effectiveness. It's crucial to design systems that appeal to customers on emotional dimensions and to build bonds between companies and customers that express their brands and build lasting relationships. It's what great service people do, and technology today can do it, too. Jeffrey Rayport discusses the question of how.

VNU Fine Jewelry CEO Summit, Developing an Online Strategy

Grand Hyatt, Atlanta, Georgia, February 22, 2007.

Like it or not, every company is competing as a multi-platform media company. For leading brands to win over customers in this new environment, executives must make sense of this high-stakes intersection where corporate strategy meets multi-channel media.

Fortune Innovation Forum, Innovative Experiences: Brand, Customer Experience, and Technology

New York, New York, November 29-30, 2006.

As buyers' tastes change, attention spans shorten, and levels of sophistication increase, businesses must lead or adapt. What experiences- online, in person, in every interaction- do you provide for your customers? Are you making best use of the tools and approaches available? How can you cut through the noise and differentiate yourself as a real innovator when everyone is making the same claim? Jeffrey Rayport moderates as such topics are discussed.

Online Publishers Association Summit, The Multiplatform Future

Biltmore, Phoenix, Arizona, November 1-3, 2006.

Members only event. Jeffrey Rayport speaks about competitive strategies for content sites- an updated report card. Jeffrey discusses where progress has been made over the past ten months and what media companies need to do to remain competitive.

Microsoft Senior Information Technology Officer Summit 2006

Microsoft Corporate Conference Center, Redmond, Washington, November 1-3, 2006.

In the spirit of our highly-regarded CEO Summit, SITO Summit will bring together technology leaders from the world's most powerful companies in an innovative and interactive format. We will foster sharing of cross-industry perspectives and best practices relating to challenges you and your CEO face by incorporating key learnings from the May 2006 CEO Summit.

Council of Public Relations Firms, 2006 Critical Issues Forum, Achieving Engagement in a Post Mass Media World

Princeton Club, New York, New York, November 2, 2006

As marketers grow frustrated with traditional ways of building relationships they are new, alternative channels. The Council of Public Relations Firms will convene its first-ever immersion session which will define the opportunities, threats and strategies facing the public relations industry at this critical juncture. Jeffrey Rayport will act as moderator.

Nuance, Conversations 2006 and Conversations Mobile

October 22-25, 2006.

Conversations 2006 and Conversations Mobile 2006 bring together thought leaders in speech applications and devices, content development, consumer research, and wireless communications for one spectacular event aimed at taking your organization to the next level.

Boston Knowledge Management Forum, Finding Experts

October 19, 2006.

In this symposium, we will explore the field of locating experts and managing expertise. We'll discuss a broad range of options, from manual methods, to simple computer tools, to systems that actually "learn" and deliver either experts or the expertise gleaned from them. And we'll explore some of the major issues and factors critical to success of an expertise location and management program. Cesar Brea talks about Using Social Network Analysis to Find Experts.

GDI 56th International Retail Summit, Differentiate or Die; New Formats, New Branding, New Leaders

September 14-15, 2006

The 56th International Retail Summit highlights new approaches to differentiation, focusing on creative ideas, innovative branding and inspiring personalities innovation. Cesar Brea's keynote outlines how the service revolution is redefining the interface.

GDI, 7th European Foodservice Summit, Think Tank and Congress for the Restaurant Industry

September 18-20, 2006.

The Summit is the number one European platform for the restaurant industry. Issues we discuss are trendsetting and on tomorrow's agenda. Together we have created a think tank to analyse the most important changes in the industry as well as an annual forum where we may all share our thoughts on a regular basis. What builds consumer trust best: humans or machines? Cesar Brea talks about re-engineering a winning customer interaction strategy.

Retail Council of Canada operates STORE, Marrying People and Machines, How to Automate Services Without Kissing Your Customers Goodbye.

June 5-6, 2006

Canada's Retail Conference delivers an innovative and interactive environment where retailers can come together to hear from their peers and industry experts, discuss issues of common concern, and exchange information and best practices. Over 700 retail executives, suppliers and vendors attend the two-day event. Jeffrey Rayport will keynote.

Archived version of AMA Webcast Featuring Dr. Jeffrey F. Rayport, Marketing Through People and Technology to Orchestrate Breakthrough Customer Experiences

February 2, 2006.

View Jeffrey F. Rayport's recent webseminar on Best Face Forward: Marketing Through People and Technology to Orchestrate Breakthrough Customer Experiences sponsored by Monitor Software and the American Marketing Association. This free, one hour seminar originally aired on February 2th, 2006. Jeffrey F. Rayport will provide strategies for better understanding and serving your customers. He will discuss case studies highlighting the techniques that companies like ING Direct, QVC, and JC Penney use to drive satisfaction, loyalty, and profits.

Live Seminar, Improving Customer Experiences for Competitive Advantage: Winning Customers with People and Technology

The Metropolitan Club New York, New York, November 10, 2005.

An Executive Symposium featuring Jeffrey Rayport, produced in collaboration with Harvard Business School Publishing Corporation, Nuance Communications, and Aspect.

Experian Vision Conference, Managing in a Service-Dominated Economy

Chandler, AZ, October 24, 2005.

Co-author of Best Face Forward, Jeffrey Rayport delves into the serious business of offering remarkable insight on how online business strategy works, how it differs from (or mirrors) the pre-Internet era and how information can be leveraged to build a successful 21st-century company.

European Venture Capital Association Technology Conference, Best Face Forward- The Second Internet Revolution

Princess Sofia Hotel, Barcelona, Spain, October 19, 2005.

This year's second keynote speaker at the EVCA Technology Investment Conference is Jeffrey F. Rayport. In business and academic circles he is widely considered as one of the leading experts on the impact of new information technologies on companies' service and marketing strategies.

Asia Business Leaders Forum 2005, Improving Customer Experiences for Competitive Advantage: Winning Customers with People and Technology

Pan Pacific Hotel, Singapore, October 17, 2005.

Omnicom Media Division EMEA Conference, Best Face Forward

Malta, September 29, 2005.

Improving Customer Experiences for Competitive Advantage: Winning Customers with People and Technology

University Club of Chicago, September 19, 2005.

An Executive Symposium featuring Jeffrey Rayport produced in collaboration with Nuance Communications.

Google Book Club, Best Face Forward

Google Offices, Mountain View, California, July 25, 2005.

Monitor CEO Dinner, Best Face Forward

Zurich, Switzerland, June 23, 2005.

Monitor Thought Leadership Series, Best Face Forward, Why Companies Must Improve Their Service Interfaces With Customers

Frankfurt, Germany, June 2, 2005.

CMO Webcasts, Innovative Influencers: Why Your Customer Interface Is Your Next Competitive Edge

June 2005.

Jeffrey Rayport talks about why, in an age when products and services become commodities overnight, the way you touch your customers makes all the difference in the world.

Archived version of Jeffrey Rayport's free Microsoft Web Seminar on Best Face Forward.

View Jeffrey F. Rayport's recent webseminar on Best Face Forward sponsored by Microsoft Office Live Meeting. This free, one hour seminar originally aired on May 24th, 2005. It provides an overview of consumer behavior changes and technology trends driving the front office revolution, key principles to build and sustain interface-based competitive advantage, and how some companies have met the challenge.

Navisys, Leveraging IT for Business Expansion

Ritz-Carlton Hotel, Naples, FL, May 19, 2005.

Tech Nation (KQED) Interview with Jeffrey F. Rayport

May 1, 2005.

Jeffrey Rayport discusses his new book, Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers (co-authored with Bernard J. Jaworski) with Dr. Moira Gunn on her weekly nationally-syndicated radio program about new advances in technology.

Improving Customer Experiences for Competitive Advantage
Winning Customers with People and Technology

Ritz Carlton, San Francisco, April 12, 2005.

An Executive symposium featuring Jeffrey Rayport Produced in collaboration with Nuance Communications and Harvard Business School Publishing.

CMO.online webcast with Art Jahnke, Why your Customer Interface is your Next Competitive Edge

April 8, 2005

Improving Service Interfaces with Customers — Society for Human Resource Management

Ritz Carlton Hotel, Washington, DC, April 6, 2005.

The Future of Competitive Advantage — Monitor Strategy Seminar Series

Amsterdam, February 22, 2005.